The Psychology of Colour : Red

A red rose is a symbol of romantic love.

The colour red sits on top of the rainbow. It is thought to be the first colour perceived by babies. Red embodied the secret of life to the ancients. According to the poet Yeats, 'Red is the colour of magic in every country, and has been so from the very earliest times.'

Red is the color of fire and blood. It is associated with energy, strength, power, determination, excitement, impulse as well as passion, desire and love. Red is a very emotionally intense color as it has a stimulating effect. It is an active colour that demands a response and itself demands to be noticed.

At its best, it brings out a combination of brilliance, depth and brightness. People who associate the color red with their life are very passionate people.

The reason behind red being an emotionally intense colour is that it increases metabolism and raises blood pressure. Red is associated with will power, leadership and courage. Psychologically, it tends to attract attention more than any other colour.

Red is considered the sacred colour of Lakshmi, goddess of beauty and wealth.


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